I develop channel-focused CRM functions to turn them into commercial ones
I work with businesses where CRM is underperforming or have been built to “blast” and turn it into a function that connects directly to revenue.
Available for project, fractional, and interim engagements · Not sure where to start? Book a free 30-minute call
Three ways to engage
Most CRM challenges fall into one of these common requirements. If your situation doesn’t fit neatly, that’s fine, too. Sometimes the biggest opportunities are the ones you don’t know you have. The first conversation will tell us what makes sense.
CRM audit & strategy
A structured review of your current CRM function: what’s working, what’s missing, and where the commercial opportunity is. Delivered as a clear, prioritised brief you can act on immediately.
Segmentation reviewLifecycle mappingPlatform assessmentRevenue attribution
Project & programme delivery
Hands-on delivery of a defined CRM initiative e.g. platform migration, lead scoring and routing, lifecycle programme build, data retention or segmentation framework, or campaign infrastructure. I work as part of your team.
Platform migrationLifecycle buildSFMC · HubSpotCampaign architecture
Fractional CRM leadership
Senior CRM leadership on a retained basis without the permanent headcount. Useful when you need strategic ownership and commercial accountability but aren’t ready to hire a Head of CRM full-time.
Strategic leadershipTeam mentoringReporting & governanceRetained · flexible
Not sure what you need?
Book a free discovery call. We’ll talk through where your CRM is right now, where the gaps are, and whether working together makes sense. No pitch, no obligation — just a straight conversation.
Built on twelve years’ hands-on, multi-brand, multi-regional and multi-vertical expertise
At MVF Global I built the frameworks that took CRM revenue from less than £20k per year to serious scale across eight international markets. That grounding in what actually moves a number has sat underneath everything since.
After that: fintech at Investec (+35% AUM YoY), QSR loyalty at Wrap It Up (multi-channel loyalty program build; purchases per month +153%), enterprise loyalty at Nectar, and six and a half years at Michael Page (>£12m CRM-attributed revenue) — most of it as Head of CRM for the UK and North America, where I owned the strategy across two of the firm’s most commercially significant markets.
The pattern across all of it has been the same: take a CRM function that isn’t working commercially, and make it one that is. That’s my speciality.
In their own words
PageGroup
If your CRM isn’t pulling its weight commercially, let’s talk.
I take on a small number of engagements at a time. If the timing is right and the problem is a good fit, we can move quickly.