As a Fractional Head of CRM, I enable companies to unlock strategic value from CRM, maximise ROI and futureproof marketing operations. With a proven record of building scalable CRM ecosystems across the UK & US markets for high-growth startups to established FTSE businesses, I offer deep technical, commercial, and creative expertise without the cost or risk of a full-time hire.
My Mission & Value Proposition
To help businesses shift from overly manual fragmented CRM efforts to automated, personalised, and measurable engagement strategies even during complex transitions like CRM platform migrations and martech adoption change management projects.
Core Services
| Service | What It Means for You |
|---|---|
| CRM Strategy & Roadmap | From lifecycle mapping to data hygiene, I start with where you are and work with you to build a roadmap for where you want to be. |
| Platform Migration & Optimisation | Translating tech talk into team-friendly action. Migrations don’t need to feel like a digital Dante’s Inferno. |
| Lifecycle Campaign Investigation and Build | Onboarding, upsell, winback, data enrichment, transaction touchpoints etc… following a holistic campaign audit, outcomes designed to convert and scale. |
| Segmentation & Predictive Targeting | Trigger-based engagement, audience analysis and personas, behavioural and next-best-action journeys. |
| Reporting & Commercial KPIs | Insights and analysis that tie campaign impact to KPIs, not vanity metrics. |
| Team Training & Enablement | Upskilling internal teams through strategic coaching and documentation tailored to the tools they use. |
Solid Concept CRM 