Solid Concept CRM

What’s Solid Concept CRM?

To align with your goal for any given campaign, whether that’s audience reach or engagement, reactivation, lead generation, sales, or deliverability to execute a great idea that is technically possible based on your tech or data. And sometimes that looks like doing the impossible.

We work with your individual requirements to build intelligent CRM go-to-market strategies, roadmap and lifecycle marketing programs that drive significant results. From onboarding to retention, we help businesses unlock value across every stage of the customer journey.

Many years’ of hands-on experience combine strategic oversight with practical execution built for organisations looking to scale rapidly, optimise engagement, and boost revenue through personalised automation and data-led campaigns.

What’s your game plan for using CRM?

Chances are there are gaps, right? Where teams are typically built focusing on CRM as an outbound channel and not as a business function, you’ll be missing out on opportunities to manage data effectively, among acquisition, enrichment and sales teams touch points. You’ll miss opportunities to optimise tasks and processes through automation. And you’ll miss CRM strategically aligned with the business in favour of short term metrics.

That’s why you should be talking to us.

Data Analysis and data-led CRM Strategy

Expertise and support to identify issues and opportunities and develoop a data-led CRM strategy that delivers revenue and engagement.

Tech stack and CRM performance audit

Analysis of how your CRM activity is performing to identify attention areas, where your tech stack is being mis- or under-used.

Database development, preference management, audits and GDPR

We can advise on the legitimacy of the database you have, and want to develop, to ensure compliance and reduce financial, reputational and data quality risks to your organisation

Email design, development, testing and proof of concepts

Custom built email templates to make the most of personalisation seeking out behavioural opportunities, and with testing strategies to optimise performance.